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腾讯的梦想,会在智慧零售折翼吗?

来源: 南方日报网络版     时间: 2019年07月23日 23:30:31
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手机那里可以玩龙虎斗平台直属招商客服QQ【908333061】最高返水100反9快,【在线开户网址um698.com】龙虎和龙虎1赔2.211合1赔9.95,定位胆1赔9.95腾讯5,10分欢乐生肖,,最高赔率,正规信誉大平台平台24h提供注册及登录。腾讯的梦想,会在智慧零售折翼吗?

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(1、选)(择)(腾)(讯)(。关)(于)(为)(什)(么)(会)(选)(择)(和)(腾)(讯)(合)(作)(,王)(填)(称)(跟)(腾)(讯)(打)(交)(道)(不)(会)(感)(觉)(很)(居)(高)(临)(下)(。虽)(然)(这)(一)(回)(答)(看)(似)(在)(敲)(打)(其)(它)(互)(联)(网)(巨)(头)(,但)(是)(也)(隐)(含)(着)(步)(步)(高)(选)(择)(合)(作)(伙)(伴)(时)(,还)(是)(有)(些)(“情)(绪)(化)(”。
2、营)(销)(。首)(个)(腾)(步)(智)(慧)(零)(售)(门)(店)(开)(业)(,其)(中)(提)(到)(了)(精)(准)(营)(销)(;在)(谈)(到)(商)(业)(模)(式)(时)(,也)(提)(到)(步)(步)(高)(的)(数)(据)(资)(产)(和)(流)(量)(资)(产)(,可)(以)(通)(过)(营)(销)(和)(广)(告)(变)(现)(。通)(过)(和)(腾)(讯)(合)(作)(,实)(现)(推)(广)(成)(本)(下)(降)(,会)(员)(转)(化)(率)(提)(升)(。
3、支)(付)(。同)(样)(在)(腾)(步)(智)(慧)(零)(售)(门)(店)(,实)(现)(智)(慧)(支)(付)(,解)(决)(排)(队)(买)(单)(的)(痛)(点)(。
4、数)(据)(。从)(导)(航)(到)(消)(费)(者)(店)(内)(运)(动)(轨)(迹)(,再)(到)(下)(单)(、支)(付)(等)(行)(为)(全)(部)(数)(据)(化)(,从)(而)(实)(现)(步)(步)(高)(提)(出)(的)(数)(字)(化)(构)(想)(。
5、线)(上)(线)(下)(融)(合)(。王)(填)(称)(,过)(去)(的)(零)(售)(商)(,线)(上)(电)(商)(和)(线)(下)(实)(体)(店)(是)(两)(个)(团)(队)(分)(别)(负)(责)(,现)(在)(要)(融)(合)(。
再)(结)(合)(王)(填)(观)(点)(的)(深)(度)(,其)(中)(第)(2、3、4点)(较)(为)(详)(细)(,体)(现)(了)(腾)(讯)(智)(慧)(零)(售)(在)(这)(方)(面)(的)(能)(力)(;但)(是)(对)(于)(传)(统)(零)(售)(及)(电)(商)(迫)(切)(关)(注)(的)(线)(上)(线)(下)(融)(合)(,却)(并)(未)(进)(行)(深)(入)(解)(读)(,甚)(至)(连)(腾)(讯)(智)(慧)(零)(售)(数)(字)(工)(具)(箱)(中)(的)(云)(计)(算)(和)(安)(全)(都)(没)(有)(提)(及)(。
很)(显)(然)(,仅)(从)(这)(一)(点)(来)(看)(,步)(步)(高)(并)(不)(是)(一)(个)(可)(以)(完)(全)(体)(现)(智)(慧)(零)(售)(战)(略)(和)(路)(径)(的)(经)(典)(案)(例)(。当)(然)(,这)(也)(并)(不)(一)(定)(是)(步)(步)(高)(的)(问)(题)(,而)(是)(智)(慧)(零)(售)(本)(身)(模)(式)(所)(存)(在)(的)(短)(板)(。
在)(落)(地)(过)(程)(中)(,智)(慧)(零)(售)(的)(重)(心)(仅)(仅)(集)(中)(在)(优)(化)(消)(费)(者)(与)(门)(店)(这)(一)(环)(节)(,而)(对)(于)(后)(端)(的)(供)(应)(链)(、物)(流)(配)(送)(等)(链)(路)(鲜)(有)(涉)(及)(。如)(果)(套)(用)(零)(售)(行)(业)(的)(术)(语)(,在)(这)(场)(人)(、货)(、场)(的)(重)(构)(革)(命)(中)(,腾)(讯)(其)(实)(只)(解)(决)(了)(部)(分)(人)(和)(场)(的)(问)(题)(,而)(几)(乎)(不)(涉)(及)(“货)(”。
而)(“货)(”有)(多)(重)(要)(,我)(们)(下)(面)(详)(细)(分)(析)(。仅)(在)(人)(和)(场)(这)(个)(环)(节)(,腾)(讯)(的)(智)(慧)(零)(售)(也)(缺)(乏)(革)(命)(性)(的)(玩)(法)(,王)(填)(重)(点)(提)(到)(的)(营)(销)(、支)(付)(、数)(据)(,其)(实)(并)(非)(什)(么)(新)(鲜)(概)(念)(。
在)(微)(信)(几)(年)(前)(刚)(刚)(尝)(试)(商)(业)(化)(时)(,微)(生)(活)(的)(团)(队)(就)(尝)(试)(过)(通)(过)(微)(信)(导)(流)(、会)(员)(转)(化)(留)(存)(,现)(在)(只)(是)(从)(微)(信)(公)(众)(号)(变)(成)(了)(小)(程)(序)(;当)(微)(信)(支)(付)(崛)(起)(时)(,通)(过)(支)(付)(撬)(动)(甚)(至)(革)(命)(零)(售)(的)(预)(言)(就)(出)(现)(了)(,当)(年)(O2O概)(念)(火)(爆)(时)(,通)(过)(支)(付)(解)(决)(排)(队)(痛)(点)(也)(被)(无)(数)(次)(提)(及)(;数)(据)(化)(,则)(更)(是)(一)(个)(非)(常)(普)(及)(的)(概)(念)(,一)(个)(用)(户)(从)(接)(受)(广)(告)(,到)(触)(发)(消)(费)(行)(为)(,再)(到)(消)(费)(完)(成)(后)(的)(数)(据)(沉)(淀)(及)(精)(准)(营)(销)(,适)(用)(于)(出)(行)(、外)(卖)(等)(所)(有)(互)(联)(网)(+领)(域)(,现)(在)(已)(经)(进)(入)(到)(营)(销)(——消)(费)(——支)(付)(——门)(店)(场)(景)(、商)(品)(陈)(列)(——供)(应)(链)(——物)(流)(——企)(业)(内)(部)(管)(理)(等)(全)(链)(条)(数)(字)(化)(时)(代)(,而)(腾)(讯)(只)(是)(截)(取)(了)(前)(半)(部)(分)(,意)(味)(着)(其)(数)(据)(维)(度)(有)(限)(。
虽)(然)(腾)(讯)(提)(出)(了)(智)(慧)(零)(售)(的)(概)(念)(,但)(是)(从)(步)(步)(高)(的)(案)(例)(不)(难)(看)(出)(,腾)(讯)(所)(能)(提)(供)(的)(赋)(能)(工)(具)(和)(方)(式)(,依)(然)(没)(有)(超)(出)(原)(有)(的)(范)(畴)(,即)(依)(然)(是)(凭)(借)(庞)(大)(的)(流)(量)(和)(支)(付)(能)(力)(包)(装)(出)(一)(个)(新)(概)(念)(。
当)(然)(,我)(们)(并)(不)(苛)(求)(一)(个)(完)(美)(的)(腾)(讯)(,其)(管)(理)(层)(在)(选)(择)(一)(个)(战)(略)(时)(,势)(必)(会)(结)(合)(自)(己)(过)(往)(的)(经)(验)((比)(如)(电)(商)()和)(自)(身)(的)(基)(因)((流)(量)(和)(支)(付)()而)(综)(合)(考)(量)(。但)(是)(,当)(面)(对)(线)(下)(零)(售)(这)(个)(体)(量)(庞)(大)(,链)(路)(又)(长)(又)(复)(杂)(的)(领)(域)(时)(,腾)(讯)(或)(许)(极)(易)(遇)(到)(天)(花)(板)(。
独)(臂)(难)(支)(?
前)(文)(我)(们)(留)(下)(了)(一)(个)(疑)(问)(——“货)(有)(多)(重)(要)(?”我)(们)(同)(样)(先)(用)(王)(填)(的)(一)(个)(观)(点)(印)(证)(,他)(称)(零)(售)(未)(来)(的)(核)(心)(能)(力)(有)(两)(点)(,一)(个)(是)(经)(营)(好)(顾)(客)(的)(生)(命)(周)(期)(,第)(二)(个)(就)(是)(不)(断)(持)(续)(优)(化)(供)(应)(链)(。很)(明)(显)(,腾)(讯)(的)(智)(慧)(零)(售)(重)(点)(在)(第)(一)(个)(能)(力)(,而)(第)(二)(点)(上)(还)(未)(出)(现)(有)(足)(够)(说)(服)(力)(的)(东)(西)(。
从)(另)(一)(个)(角)(度)(看)(,王)(填)(的)(这)(个)(观)(点)(,却)(恰)(恰)(印)(证)(了)(阿)(里)(的)(新)(零)(售)(模)(式)(。以)(盒)(马)(鲜)(生)(为)(例)(,其)(不)(仅)(背)(靠)(手)(淘)(、天)(猫)(、支)(付)(宝)(等)(在)(营)(销)(、流)(量)(、支)(付)(等)(方)(面)(实)(现)(了)(与)(腾)(讯)(类)(似)(的)(前)(端)(赋)(能)(,解)(决)(了)(人)(和)(场)(之)(间)(的)(连)(接)(升)(级)(,同)(时)(也)(在)(进)(行)(人)(、货)(、场)(的)(整)(体)(重)(构)(,将)(包)(括)(供)(应)(链)(在)(内)(的)(整)(体)(链)(条)(打)(通)(。
具)(体)(表)(现)(就)(是)(,中)(端)(改)(造)(门)(店)(这)(个)(“场)(”,盒)(马)(鲜)(生)(不)(仅)(根)(据)(大)(数)(据)(来)(指)(导)(商)(品)(的)(陈)(列)(,更)(引)(入)(生)(鲜)(加)(工)(、餐)(饮)(等)(业)(态)(,也)(就)(是)(说)(从)(整)(个)(消)(费)(场)(景)(改)(造)(传)(统)(零)(售)(门)(店)(,增)(加)(消)(费)(者)(停)(留)(时)(间)(,增)(加)(粘)(性)(。与)(传)(统)(零)(售)(门)(店)(的)(消)(费)(场)(景)(相)(比)(,这)(是)(一)(种)(革)(命)(性)(的)(改)(变)(。而)(这)(种)(模)(式)(下)(,核)(心)(就)(在)(于)(在)(新)(的)(“场)(”中)(,“人)(”与)(“货)(”的)(连)(接)(发)(生)(了)(改)(变)(,形)(式)(更)(加)(多)(样)(,不)(仅)(是)(简)(单)(的)(购)(买)(,还)(延)(伸)(至)(加)(工)(和)(餐)(饮)(。腾)(讯)(则)(缺)(乏)(这)(样)(的)(场)(景)(作)(为)(载)(体)(实)(现)(前)(端)(“人)(”和)(“货)(”连)(接)(方)(式)(的)(升)(级)(。
连)(接)(“人)(”和)(“货)(”的)(部)(分)(还)(有)(后)(端)(的)(配)(送)(,在)(这)(方)(面)(,阿)(里)(的)(菜)(鸟)(物)(流)(体)(系)(对)(盒)(马)(生)(鲜)(的)(配)(送)(形)(成)(了)(有)(利)(支)(撑)(。并)(且)(阿)(里)(的)(新)(零)(售)(已)(经)(将)(此)(扩)(展)(至)(所)(有)(场)(景)(,在)(整)(个)(新)(零)(售)(的)(物)(流)(领)(域)(,阿)(里)(的)(定)(位)(是)(“菜)(鸟)(为)(地)(”,所)(以)(消)(费)(者)(无)(论)(在)(什)(么)(场)(景)(下)(消)(费)(,天)(猫)(超)(市)(可)(以)(实)(现)(1小)(时)(达)(;天)(猫)(第)(三)(方)(商)(家)(,可)(以)(通)(过)(门)(店)(发)(货)(2小)(时)(达)(;银)(泰)(、大)(润)(发)(、零)(售)(通)(等)(零)(售)(业)(态)(,也)(可)(实)(现)(门)(店)(快)(速)(发)(货)(。
而)(对)(于)(这)(种)(连)(接)(,则)(是)(基)(于)(阿)(里)(打)(通)(了)(更)(后)(端)(的)(整)(个)(供)(应)(链)(,即)(实)(现)(了)(2B和)(2C库)(存)(共)(享)(。比)(如)(消)(费)(者)(在)(盒)(马)(生)(鲜)(体)(验)(后)(,可)(以)(在)(天)(猫)(下)(单)(。也)(就)(是)(说)(,线)(下)(实)(体)(店)(还)(可)(以)(作)(为)(一)(个)(展)(示)(窗)(口)(,而)(供)(应)(链)(和)(天)(猫)(打)(通)(。以)(此)(类)(推)(,天)(猫)(既)(可)(供)(应)(盒)(马)(鲜)(生)(,也)(可)(以)(向)(大)(润)(发)(供)(货)(。据)(我)(们)(了)(解)(,目)(前)(阿)(里)(也)(确)(实)(这)(么)(做)(的)(,在)(盒)(马)(鲜)(生)(模)(式)(跑)(通)(后)(,开)(始)(由)(生)(鲜)(品)(类)(扩)(展)(至)(服)(饰)(、数)(码)(等)(品)(类)(。
由)(此)(不)(难)(看)(出)(,阿)(里)(的)(新)(零)(售)(旨)(在)(打)(通)(零)(售)(的)(前)(端)(和)(后)(端)(、线)(上)(和)(线)(下)(。在)(前)(端)(人)(和)(场)(的)(连)(接)(方)(式)(升)(级)(后)(,所)(引)(发)(的)(后)(端)(一)(系)(列)(环)(节)(都)(需)(要)(随)(之)(改)(变)(,一)(个)(很)(小)(的)(细)(节)(,如)(果)(综)(合)(线)(下)(实)(体)(店)(和)(网)(络)(渠)(道)(的)(多)(维)(度)(数)(据)(,线)(下)(零)(售)(商)(不)(仅)(可)(以)(清)(晰)(的)(知)(道)(哪)(些)(商)(品)(应)(该)(陈)(列)(在)(显)(眼)(位)(置)(,并)(且)(可)(以)(直)(接)(在)(天)(猫)(下)(单)(进)(货)(。而)(这)(种)(方)(式)(,无)(疑)(为)(线)(下)(向)(线)(上)(导)(流)(提)(供)(了)(有)(效)(触)(点)(。
换)(句)(话)(说)(,“货)(”很)(重)(要)(,因)(为)(消)(费)(者)(无)(论)(在)(什)(么)(场)(景)(下)(,最)(终)(看)(中)(的)(就)(是)(“货)(”,能)(否)(精)(准)(的)(提)(供)(商)(品)(,能)(否)(最)(便)(捷)(最)(快)(的)(为)(消)(费)(者)(提)(供)(商)(品)(,才)(是)(最)(重)(要)(的)(。而)(如)(果)(不)(涉)(及)(“货)(”,前)(端)(的)(场)(景)(越)(丰)(富)(、连)(接)(形)(式)(越)(多)(样)(,越)(会)(导)(致)(品)(牌)(受)(损)(,因)(为)(后)(端)(供)(应)(链)(无)(法)(满)(足)(需)(求)(。
对)(比)(腾)(讯)(的)(智)(慧)(零)(售)(,目)(前)(来)(看)(,显)(然)(不)(会)(也)(无)(能)(力)((缺)(乏)(供)(应)(链)(和)(物)(流)(等)(核)(心)(能)(力)()涉)(及)(零)(售)(的)(这)(些)(环)(节)(。因)(此)(,从)(某)(种)(意)(义)(上)(而)(言)(,腾)(讯)(的)(智)(慧)(零)(售)(和)(阿)(里)(的)(新)(零)(售)(是)(一)(种)(路)(线)(之)(争)(,传)(统)(零)(售)(商)(也)(在)(因)(为)(种)(种)(因)(素)(,比)(如)(上)(面)(提)(到)(的)(第)(1点)(,选)(择)(战)(队)(。而)(王)(填)(的)(观)(点)(又)(印)(证)(了)(只)(做)(人)(场)(改)(造)(,独)(臂)(难)(以)(支)(撑)(起)(整)(个)(零)(售)(升)(级)(。
相)(较)(之)(下)(,腾)(讯)(的)(智)(慧)(零)(售)(只)(有)(流)(量)(、支)(付)(一)(翼)(,而)(没)(有)(供)(应)(链)(、物)(流)(这)(一)(翼)(。返)(回)(搜)(狐)(,查)(看)(更)(多)(
责)(任)(编)(辑)(:
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